Frequently Asked Questions

Marketing isn't rocket science nor is it some hard-to-understand black magic. Effective marketing is about creating engaging and compelling messages with key target markets to help achieve business goals, whether its revenue growth, brand awareness, territorial expansion or something else. The challenge for most companies is making themselves heard and understood in an incredibly crowded and competitive market environment.

I have experience working with a variety of industries including transportation, logistics, healthcare, manufacturing and retail among others. I am always open to and enjoy exploring new industries and businesses and creating customized marketing strategies to help them succeed and grow.

I start by getting to know my clients, their businesses and goals, as well as the competitive landscape. From there, I conduct research and analysis to determine the most effective marketing channels and tactics for their specific needs. I then work closely with clients to create a customized strategy which is implemented and refined over time.

I use a variety of metrics to measure marketing success including website traffic, conversion rates, engagement on social media, and more. I can provide regular reports to keep clients informed and maintain weekly meeting schedules to review and discuss progress, updates and goals.

As an independent freelancer, I bill clients weekly for work in progress and/or completed work. I collaborate openly with each client to determine an appropriate and acceptable budget and scope of work. Depending on client preference this can be in the form of a weekly retainer, or a set fee per project or consulting services paid by the hour. Payment terms are net 15 days. Any out-of-pocket expenses incurred on a client's behalf are billed at cost and accompanied by receipts.